The Science Behind Why Ladies Love Beards

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Over thousands of years, animals on earth have developed incredible methods for attracting and reproducing with the perfect mate.

Birds of Paradise flash their colored wings while dancing in order to attract a female.

Snails sneak up on their mates and shoot them with a “love dart"--the “scientific term” for an extremely sharp reproductive organ that is located on their necks.

And porcupines impress the ladies by producing a stream of urine that reaches over 6 feet in length and covers the female porcupine from head to toe.

Now clearly, 2 out of the 3 options I just mentioned are out of the question for you to use in an attempt to attract a lady.

And, unless you have the moves like Jagger, we suggest you refrain from the dancing as well!

So, how will you attract the perfect mate? Easy. GROW A BEARD!

That’s right. Chicks love beards. And we at Lucky Grooming even have scientific evidence to prove it. 

Put away your love dart, retire your dancing shoes, and keep reading to discover the science behind why ladies are attracted to men with beards...


Masculinity is the first factor in why women love beards.

The reason: It doesn’t matter how strong or independent a woman is. At the end of the day, the majority of females are attracted to “manly men.”

It’s really not a matter of preference, it’s a matter of biology.

In fact, an attraction to masculine men is a biological phenomenon that is most present when a lady is ovulating.

An abstract from Biological Sciences explains that...

“The lack of obvious visible manifestations of ovulation in human females, compared with the prominent sexual swellings of many primates, has led to the idea that human ovulation is concealed.


While human ovulation is clearly not advertised to the same extent as in some other species, we show here that both men and women judge photographs of women's faces that were taken in the fertile window of the menstrual cycle as more attractive than photographs taken during the luteal phase.


This indicates the existence of visible cues to ovulation in the human face, and is consistent with similar cyclical changes observed for preferences of female body odor. This heightened allure could be an adaptive mechanism for raising a female's relative value in the mating market at the time in the cycle when the probability of conception is at its highest.”

To top it all off, a scientific study conducted by the Official Journal of the Human Behavior and Evolution Society says that facial hair does have a direct impact on how others perceive individuals with a beard (masculine or not masculine).

The study concluded that the perception of a man’s masculinity increases with the amount of facial hair that he has.

Last but not least, many studies have been conducted polling actual females and the results clearly back up the idea that women are most attracted to men with facial hair.

For instance, researchers from the University of New South Wales, Australia, asked 351 women and 177 heterosexual men to weigh in on men with various phases of beard growth, and rate each bearded face for attractiveness, masculinity, health and potential parenting ability.

The study concluded that men with a heavy 10-day beard growth were ranked most attractive, while men with light stubble (5 days of growth) got the lowest scores across the board from both men and women in each category.

Gentlemen...tame your beard for the ladies and get our beard balm here!

Health Advantages

Many moons ago, before women were allowed to wear pants and operate machinery other than vacuum cleaners, they relied on men as providers.

Take it back even further to the Stone Age, and finding a male mate that could provide shelter and hunt food was an absolute need for survival.

We’ve come a long way from both of those time periods and are thrilled to see women rocking it out as business leaders, active military members, government officials, and more. However, that prehistoric need to find a healthy mate that could provide is still embedded into their DNA.

And believe it or not, there are many health benefits to having a beard, which makes it no surprise that a woman would be attracted to a man with one.

First and foremost, the ability to grow facial hair often reflects your body’s health.

You must be getting enough healthy foods, vitamins, and minerals in your body in order to grow luscious facial hair.

If your body is lacking nutrients and is sickly, it’s not easy to grow healthy-looking facial hair.

Second, facial hair can help reduce your risk of developing skin cancer.

In fact, according to researchers from the University of Southern Queensland

“A dosimetric technique has been employed to establish the amount of erythemal ultraviolet radiation (UVR) protection provided by facial hair considering the influence of solar zenith angle (SZA) and beard–moustache length.


The facial hair reduced the exposure ratios (ERs) to approximately one-third of those to the sites with no hair. The variation in the ERs over the different sites was reduced compared with the cases with no beard.


The ultraviolet protection factor (UPF) provided by the facial hair ranged from 2 to 21. The UPF decreases with increasing SZA. The minimum UPF was in the 53–62° range.


The longer hair provides a higher UPF at the smaller SZA, but the difference between the protection provided by the longer hair compared with the shorter hair reduces with increasing SZA. Protection from UVR is provided by the facial hair; however, it is not very high, particularly at the higher SZA.”

And finally, growing a beard can actually help men find relief if they suffer from asthma.

It sounds crazy, but beards are capable of catching dust, pollen, and other irritants before they are ingested into a man’s mouth.

This natural filter enables a man to have respiratory relief from asthma-inducing irritants.

Keep your beard healthy so it can, in return, keep you healthy! Grab some Lucky Grooming Beard Oil here!

Evolutionary Advantages

It’s clear that there are many health advantages to growing a beard. But, an evolutionary advantage that we haven’t discussed yet is the correlation between men with beards and their ability to be fertile mates.


Because just like our prehistoric ancestors needed healthy mates to provide food and shelter, they also needed partners that would enable them to successfully reproduce.

In fact, a beard may be the very reason you’re sitting here reading this article today.

An abstract from a study from Evolutionary Biology, published in the Wiley Online Library, gives us scientific insight as to why beards often meant you were a more fertile mate.

The abstract tells us that...

“In humans, the role of men's characteristically masculine androgen-dependent facial traits in determining men's attractiveness has presented an enduring paradox in studies of human mate preferences. Male-typical facial features such as a pronounced brow ridge and a more robust jawline may signal underlying health, whereas beards may signal men's age and masculine social dominance.


Results showed a significant interaction between beardedness and masculinity on attractiveness ratings. Masculinized and, to an even greater extent, feminized faces were less attractive than unmanipulated faces when all were clean-shaven, and stubble and beards dampened the polarizing effects of extreme masculinity and femininity.


Our findings suggest that beardedness may be attractive when judging long-term relationships as a signal of intrasexual formidability and the potential to provide direct benefits to females.


More generally, our results hint at a divergence of signaling function, which may result in a subtle trade-off in women's preferences, for two highly sexually dimorphic androgen-dependent facial traits.”

There you have it. If you’re looking to increase your success rate with the ladies, give growing a beard a shot!

For other super cool beard information, I invite you to check out what’s happening in our Facebook community that’s filled with beard lovers just like yourself!  

Visit the Lucky Grooming Facebook Page!


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